Until recently, Condé Nast could always count on Glamour magazine as a best seller. But like many mags, sales and advertising are down. Newsstand sales are down as much as 17 percent through the end of October. So, Glamour editor-in-chief Cindi Leive has a plan for spring 2012.
It’s a complete overhaul and will include a new look, new columns, and new contributors. According to Women’s Wear Daily, Glamour is working with the former art director of Nylon on the redesign and the content will have an increased focus on pop culture. Apparently they’re going for a “hipper attitude” keeping in mind that readers are consuming content in different ways.
I was once a stringer for Glamour, which means I looked for potential stories for the news editor. I searched for women who were doing extraordinary things like starting foundations, overcoming illnesses, volunteering time and talents. These were not sensationalized tidbits, but rather stories about real women working to add something positive to their communities. I respected Glamour for offering stories other than the latest celebrity calamity and fashion must-have. Let’s hope this kind of coverage won’t get lost in the magazine’s desire to be hip.
Watch for the new Glamour in March 2012.