… only a small fraction of American consumers are willing to pay premium prices for US-made apparel. The majority of consumers think of fast fashion, discount retailers, dollar stores and coupons when it comes to purchasing clothing. Country of origin is simply not top of mind.
– Edward Hertzman, publisher of Sourcing Journal, an apparel and textiles supply chain trade journal.
This quote is taken from Mr. Hertzman’s Op-Ed – Made in America is More Hype than Reality published in The Business of Fashion.
Well, I am one consumer that is willing to pay more for American made fashions as well as other products. But my whole approach to shopping for fashion has shifted – I buy less, often it’s vintage, and I sometimes have my clothes made. I believe a lot of people are considering the origins of what they wear and buy, but perhaps not enough.