Stylist Tyese Cooper. Photo courtesy of Tyese Cooper.
Listen up designers! On July 16th Local stylist Tyese Cooper will lead a workshop for the Oakland Fashion Network about the missteps designers take in creating clothing for their customers. In this workshop called How Designers Go Broke Slowly: 10 Business Sins Seen from the Retail Floor, Ms. Cooper and Noelle DeLaRosa, manager of In House Boutique will discuss the common problems seen on the retail floor that trace back to the design process. Key points will include:
What is quality
Why you need a fit model
Why a sample should not be sold at retail
Retail branding sins
Styling your own line before it goes to retail.
“I have become very frustrated shopping for clients at local boutiques because of things like irregular sizing, quality and price discrepancies among many other things I know can be fixed,” says Ms. Cooper who is also attending designs classes at the Academy of Art.
Don’t miss this unique opportunity to get some straight talk from people who know.
How Designers Go Broke Slowly: 10 Business Sins Seen From the Retail Floor, Thursday, July 16 – 6pm-8pm
JEAJA Design Studio, 319 14th St. Oakland. Free for OFN members. Discounted $10 advance tickets via Eventbrite, $15 tickets at the door.
OverDressed for Life 
truly A GOOD IDEA! BRAVO!
Thanks @Jacquelyn! I really want to see money IN their pockets…not OUT of them (smile). This is a chance for all types of designers (and even retailers) to get out of the design mode and into business mode for a couple hours and access the HOW of doing business. Generally creatives spend a lot of time thinking about the WHAT.