There is no such thing as an unaffected fashion choice. Anti-fashion is fashion, because it’s a reaction to the current visual culture, a negation of it.
– Deirdre Clemente, 20th century American culture historian, University of Nevada.
This quote is taken from a Q&A with Ms. Clemente in the Washington Post.
I’m not sure I agree with this, at least not entirely. Yes there is such a thing as “unaffected fashion choice.” What we we wear is always a choice and there are those who choose to sport whatever, paying no attention at all to what’s in or out of fashion, but instead making choices based on other factors such as comfort. That’s not fashion nor is it anti-fashion.

McLaren and Westwood back in the days of Punk Rock are good examples of anti-fashion.
People who are anti-fashion intentionally buck trends and often are making a statement with their clothing choices. I do agree with Ms. Clemente that their stand is a reaction to fashion.
It’s all about intention.
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