Fashion is not about products. Fashion is about an amazing idea that you tried and you either fall in love with the idea and you can’t resist to buy something. But you are buying the idea, you are not buying the object.
– Alessandro Michele, Creative Director of Gucci.
Mr. Michele was appointed Creative Director of Gucci in January 2015, after having donned many other hats within the brand since 2002. The story goes that as he was just about to leave the company when CEO, Marco Bizzarri paid him a visit for coffee. The simple visit turned into a job offer and request – can you put together a men’s line in a week?
In the year and a half since, Mr. Michele has revitalized Gucci, causing quite a buzz and bringing to the iconic brand his sense of history and a love of accessories, particularly large antique rings. Called The New Romantic, he has received rave reviews for his wearable silhouettes and use of pattern and color. Most of all I think fashion followers are fascinated with the designer’s retro 1970s vibe, which feels so refreshing. I like the fact that he’s incorporated some of the old-school Gucci elements such as the red and green stripe and bamboo handle on the handbags.
Some say Mr. Michele will set the new overall flavor in fashion. At the very least, he’s one to have fun watching.