The messaging has changed and become all about the celebrities and not the clothes. What’s a shame is that a fashion show without celebrities is considered blah.
– Fern Mallis, former Executive Director of the Council of Fashion Designers of America.
Why and how did this happen? Well, it might be down to the big investment companies that started gobbling up fashion houses back in the 80s.
The reason for a fashion show today is to market a brand. The bigger the spectacle a show is, the better. Celebrities are a big part of that because their brand brings attention to the fashion brands, which become globally recognized and then the stuff starts to sell. Particularly high profit items like handbags and perfume.
So, let the fashion shows begin.
New York Fashion Week is coming up September 7th -14th.