… I’m increasingly convinced that fashion must maintain an aspirational aspect of an emotional desire. It’s like with a Ferrari – I order it and I get it 12 or 24 months later because it is unique and special.
– Raffaello Napoleone, Chief executive officer, Pitti Immagine Uomo
Who remembers layaway? Ah yes, there is something wonderful and expensive that you must have but cannot afford all at once. You put some money down on it and the shop puts it aside. Pay a little at a time as you can and then a few months later it’s yours. While waiting you think about it and ponder how to wear it or use it.
Years ago I put an expensive pair of earrings on layaway at Tail of the Yak in Berkeley. Sure, I could have just charged them on a credit card but I wanted to wait and pay with cash. I planned it so my third and last payment landed on my birthday. It was a present from me to me. Well, kind of.
All part of my birthday celebration, Mom and I had lunch and then headed over to Tail of Yak to pick up my earrings. After waiting months, it felt like a big-deal moment and look – I still remember it! Add to that, Mom made the final payment.
I love those earrings because not only are they unique and special but they come with a fond memory.