OverDressed for Life

When you’re dealing with an audience that is all about experience versus product, it leads to a redefinition of certain categories … She’s seeking experience over tangible items, which has led to what I call fast beauty. She wants the ability to grab one thing she can try once because she doesn’t want to be locked down forever. In the end, her shopping basket is going to be just as high, but the difference is instead of having a gigantic bottle of one thing, she is going to have a variety of single-use, travel-size, quick items. She wants to be mobile … 

Ingrid Jackel, CEO Yes To.

I guess I’m not this shopper because if I find a product that works for me I stick with it. These days even though it seems that we have more beauty and fashion choices, there actually is very little. Perhaps a lot of junk but not much quality. So when I discover something that suits me, I become a loyal customer.