
Gucci magazine ad, 2019.
You can lose nothing to your beauty but you want to put more and more just to be crazy.
Alessandro Michele, Italian designer and creative director at Gucci.

An early Michele design for Gucci.
Mr. Michele took over the iconic Gucci brand in 2015 and quickly turned it around with a 12 percent growth in the first year. Initially I liked the new Michele/Gucci look. It was elegance with a twist – mixed patterns, unexpected color combinations, chunky jewelry but not too much. The look was big – exaggerated but still this side of good taste.
Then it got to be too much, at least for me. Busy ensembles and mash-up of colors, textures, and patterns – plaids with floral prints in bright colors, stripes with checks, added lace and embroidery making everyone look like a clown.
He got carried away with “more is more” and this crazy idea to be Crazy. Still, I admire the designer’s talent and I’m hoping he gets bored and dials it back. We shall see.
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