On a recent sunny Saturday, my partner and I spent some time in Downtown Pleasanton. What a charming area with restaurants, a farmer’s market, and quite a few boutiques that were packed with shoppers. Who says retail is dead?

Custom aprons from Estrella Designs.
I love it when I turn a corner and find something completely unexpected. We turned off Main Street onto Division Street and discovered a tiny shop inside the garage of a large brick house. Tucked inside was a teenage girl trying on the most fabulous gown in red lace. Well, turns out this was her senior high school graduation party dress that was getting altered by the shop’s proprietor, Agustin Estrella.
Estrella learned how to sew from his mother and he opened his shop, Estrella Designs in 2010. He sells custom aprons, cotton dresses, and he does alterations.
I loved Estrella’s clever approach to decor – he uses zippers and spools of thread to trim lampshades, drapes fabric from the ceiling for a makeshift dressing room, and his sewing machine is front and center, like a prized piece of art.
Thank you, Agustin Estrella. Running into your shop was a highlight of the day.
Let’s go!
Sounds like a lovely afternoon.
Thank you, Moya, for bringing your experience in Pleasanton alive. How bad can a place called Pleasanton be???
Pleasanton has a small town vibe, which is quite charming. Thanks, Lori.