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Posts Tagged ‘Fabergé’

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Easter Egg pendants by Faberge. Note the bunny in the middle. Image from The Art of Faberge by Alexander von Solodkoff.

Holiday jewelry can be fun, although, it has to be understated to be chic. I don’t really go for Christmas baubles but I do like to sport a collection of antique heart charms in February and this time of year I pull out my gold-filled Easter bunny pendant, which is a Faberge copy.

Carl Faberge was the jeweler to the Russian Tsars in the late 19th and early 20th centuries. Known for exquisite quality, he favored enamel and opaque stones like jade and coral. His subjects were also unique –  flowers, animals, and eggs.

Russian royalty liked to give each other gifts at Easter. In 1885 Alexander III asked Faberge to make an egg as a special Easter gift to his wife. The very first egg was simple in white enamel with a surprise gold hen inside. A big hit, the Faberge Easter Egg gift became a tradition and carried on by Alexander’s son, Nicholas II. Over time the eggs became more and more elaborate.

 

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The first Faberge Easter Egg, 1885.

As well as the large eggs, miniature egg pendants were also created by Faberge and many other jewelers at the time. The pendants were popular small Easter gifts to distant family members and important friends.

IMG_20180328_112624My little bunny is a copy by the Museum of Modern Art for their 1996 Faberge in America exhibition. That exhibit came to the de Young (the old building) and my mother and I attended. I couldn’t resist this charming Easter bunny. I think he’s a quiet adornment to celebrate all that is new and fresh in spring.

(On a side note, click here to read a rather disdainful review of Faberge in America by Kenneth Baker for the San Francisco Chronicle.)

Wishing all OverDressedforLife readers a very Happy Easter. 

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Ten years ago Burberry transformed itself from a British country staple to a high-profile youthful brand. Pringle of Scotland followed suit and now the legendary Fabergé is shedding its mature haute couture image in favor of young and hip.

Starting this spring the jewelry company will run a new advertising campaign. Shot by fashion photographer Mario Testino, the print ads feature Fabergé descendant Josh Fabergé and some of his friends interacting with the jewelry, pairing it, layering it and wearing it all in playful new ways.

Back in the day, Jeweler Carl Fabergé created luxury items for the Tsar of Russia and other aristocrats of the late 19th century. All that sort of thing was put to an end during the 1917 Russian Revolution. Fabergé pieces, particularly the Easter Eggs have been highly collectible ever since. The brand name has been sold and resold many times over the decades including to a cosmetics company in the 1960s.  (Anyone remember Fabergé BRUT?)

The Fabergé name was purchased again in 2007 by private equity company, Pallinghurst Resources LLP. In July 2011 the company launched its first collection of Fabergé eggs (the first since 1917). Future plans include Fabergé shops and more jewelry lines.  They say they want to reestablish Fabergé as an exclusive luxury brand. (Do we really need another one of those?) 

As for the ad campagne I like it. I like the casual feel to the models and the  layered combination of big and small egg pendants. The egg choker on the guy is snappy and unexpected. The group together dressed in black look like a 70s rock band. The ad is young and hip, so good for them. But, it will be interesting to see if the old iconic egg associated with celebrity collectors and ancient aristocrats can be successfully reinvented and appeal to a younger market. In these days of austerity, the Occupy Movement, and chants of  I am the 99 percent, will luxury brands become uncool?

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