Feeds:
Posts
Comments

Posts Tagged ‘fashion editorial’

OPEN-SIGN-RED3-590x410

Recently I popped into a clothing boutique that I visit maybe three or four times a year. Sometimes I buy, sometimes I don’t but, I’m always open.

The lone saleswoman was pleasant but completely uninterested in customer service. I explained that I know the owner and have written up the shop a few times and handed her my card. Although this wasn’t an interview, as I looked around I asked a few questions and I got friendly but short responses because the very nice woman was  more  interested in … texting. Yes, she was focused on her phone and continuing what I can only assume was a very important text conversation.

Not only was I a potential customer, I’m a fashion writer! It seems to me that part of the job of a salesperson is interacting, right? Tell me about the new merchandise, tell me about what’s coming in for fall. Tell me what you’re excited about or what I should be excited about. That’s how sales are made. Maybe not right then, but next time when a customer needs something she will remember that helpful woman in that charming boutique. In my case, often I will walk into the shop with no intention of writing about it but I get inspired and that can result in a post and/or a mention on Instagram and that equals free publicity! Not to mention, I just might make a purchase.

By contrast I had gone into another women’s boutique a few weeks ago and met a lovely saleswoman who chatted with me, noticed what I was looking at and filled me in on the details – “… those pants are all cotton, screen printed in Japan.” Twice I’ve posted that shop on Instagram.

Retail is hurting, we all know that. Thanks in part to the popularity of Internet shopping, bricks and mortar are shutting left and right. All the more reason for shops still open to step it up when a customer walks in, and keep in mind that they can walk right back out with a good or a bad impression.

Read Full Post »