Posts Tagged ‘Fashion’s Night Out’

Fashion’s Night Out is the gateway to the season.

Clothing designer Isaac Mizrahi.

We have a new fall fashion tradition and it’s called Fashion’s Night Out. Now in its fourth year, FNO was created by Vogue editor Anna Wintour to support the fashion industry, or put another way – to push sales. This year’s spectacle event is set for Thursday, September 6th.

Initially FNO was a one night fashion sales frenzy in Manhattan but it has quickly spread across the globe as big city retailers sign on. To participate shops must apply and fork out $250 and make all kinds of promises including to sell merchandise at full price.

In Manhattan, designers as well as artists, models, and Anna Wintour herself will add a touch of glamour to the night as they hop around town appearing at shops large and small. Word is that this year “The Biebs” will show up somewhere in the city. Similar scenarios will take place around the country and the world including Brazil, Russia, and Turkey.

I’m conflicted about FNO. It does sound like fun and I’m all for supporting the fashion industry, but I don’t care for the heavy commercialism surrounding this event. (Interestingly, I read last year in Women’s Wear Daily that sales were not strong. People came out to spot celebrities but kept a tight grip on their money.)

Personally, I’d prefer a night of just fashion: Events such as lectures on great designers of the past; talks on how to put an outfit together; perhaps a designer Q&A panel. The industry could afford to invest in a little education and inspiration and actually, that might have better returns in the long run.

Wow! I like this idea. Anna, are you listening?

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