… today most consumers fail to understand the human cost of manufacturing garments at such low prices. Living in a discount culture, TV shows continue to perpetuate this misnomer through their steal and deal segments. A majority of people see the rise of fast fashion giants, such a Zara and H&M, as a revolution in democratizing runway trends, but does the consumer stop to think or even care that their new Celine-like ensemble comes at the cost of a human life?
Ariele Chantel Elia – MSL candidate in Fashion Law at Fordham University, Industry/Project Coordinator for MFA Fashion Design program at Fashion Institute of Technology.
This quote of from Scholars’ Roundtable Presentation, 2018 Costume Society of America Symposium. Printed in Dress: The Journal of the Costume Society of America, v.44, #2, 2018. The title of the discussion was Engaging Labor, Acknowledging Maker.
Some consumers do care and are thinking about the cost of fast-fashion. This brings to mind Fashion Revolution Week, the annual event that seeks to highlight the people around the world who make our clothes. Who are they? What are their lives like?
Behind Fashion Revolution Week is the UK based non-profit organization Fashion Revolution. Their intent with the week is to remind consumers of the Rana Plaza factory collapse, in which 1138 workers died and many were injured. Also during this time people around the world are planning various events to highlight the true cost of fashion and inspire us to think and question.
One of the many campaigns for the week is #whomademyclothes? Sport a piece of clothing inside out so the label shows. Take a selfie holding a sign that says – Who Made My Clothes? Post on Instagram and Twitter with #whomademyclothes? Make sure to share with the brand you’re wearing.
This year Fashion Revolution Week is April 22nd – 28th. It’s a time to consider and ask questions about what we wear. Join in!
OverDressed for Life 