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Posts Tagged ‘faux fur’

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Last week fashion brand Gucci announced that they will no longer use fur in future collections. The official comment from the company was – It’s not modern.

c13c28c6e72f13f53196076b39897233--lucy-lucy-i-love-lucyFor sure it’s not! No matter how old or young you are, nothing says “stodgy old lady” more than a dead fox or mink or rabbit dangling off a shoulder. Now, having said that I will add that lately some designers have been using dyed fur in bright colors and that definitely is modern. But faux fur works just as well. In fact, didn’t faux do it first?

With this decision Gucci joins Calvin Klein, Armani, Ralph Lauren, and Tommy Hilfiger.

I’m thrilled that Gucci is taking such a stand and I hope it’s the beginning of a permanent shift away from fur in fashion.

 

 

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