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Posts Tagged ‘faux fur’

no_fur_logoThere is so much innovation going on now with faux-fur textiles that it just feels like a more modern fabric to work with. Also, young people today do not see real fur as a status symbol – they define luxury as innovation and sustainability. And the new faux-fur textiles will get better. We are working on creating a bio-based faux fur with no polyester at all … we have created a faux fur made from 100 percent recycled ocean plastics. 

Kym Canter, founder and CEO of House of Fluff.

Ms. Canter, a fashion industry insider for over 20 years, decided that she could no longer in good conscience wear real fur. But she couldn’t find a quality alternative so she sold her collection of 26 fur coats (I wonder to whom?) and started a new faux fur business with an eye for good design and luxe, sustainable faux-fur textiles.

Designers such as Gucci, Michael Kors, and Versace have gone fur-free – an indication that real fur is indeed OUT. Hopefully this time for good!

 

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Last week fashion brand Gucci announced that they will no longer use fur in future collections. The official comment from the company was – It’s not modern.

c13c28c6e72f13f53196076b39897233--lucy-lucy-i-love-lucyFor sure it’s not! No matter how old or young you are, nothing says “stodgy old lady” more than a dead fox or mink or rabbit dangling off a shoulder. Now, having said that I will add that lately some designers have been using dyed fur in bright colors and that definitely is modern. But faux fur works just as well. In fact, didn’t faux do it first?

With this decision Gucci joins Calvin Klein, Armani, Ralph Lauren, and Tommy Hilfiger.

I’m thrilled that Gucci is taking such a stand and I hope it’s the beginning of a permanent shift away from fur in fashion.

 

 

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