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Posts Tagged ‘I.Magnin’

My mother once told me that her best friend from her younger days went through a phase of using paper shopping bags as handbags. Not just any old paper bag! No, one from I. Magnin or Saks Fifth Avenue. How intriguing. She could afford to shop at high end department stores, but she couldn’t afford a purse?

I love the irony and I wonder if that was her intention.

Mom thought that perhaps her BF couldn’t afford the expensive purse she wanted. But having good taste, she wasn’t going to settle for less, so, to be quirky or humorous she used the paper bags she got for buying a lipstick or stockings at the the best department stores in Downtown, San Francisco.

Fast forward to now and paper shopping bags are all the rage for reuse. I see it frequently – sturdy bags used for the gym, carting around kids stuff, used as totes to take to work or on a day out. I use some of my bag collection to carry packages to the post office and they’re perfect for packing a lunch.

These days in California and elsewhere (but not NY) customers have to pay for a bag and that’s a good thing for the environment and a good opportunity to reuse some of the shopping bags we already have. Maybe even carry a really nice one as your handbag. Why not?

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A saleswoman was assigned to me. She walked me to a small sofa in a dark corner of the salon, and then the questions began: What colors do you like? Do you want a print? Full or straight skirt? Strapless? What size are you? When I told her I was a 10, she smiled and said, ‘I think perhaps a 12.’ I hated her but she was the one who had access to all those wonderful, beautiful Magnin clothes that were kept behind closed doors. She was my key to glamour. 

Pat Steger (1932-1999), San Francisco native and society columnist for the San Francisco Chronicle, 1974-1999.

Ms. Steger is recounting her experience shopping at the iconic San Francisco store, I. Magnin. She wanted something special for her senior high school dance and the third floor of I. Magnin was the place to go. This would have been in the late 1940s when there were no racks of clothes for customers to sift though. Instead the clothes were kept in the back and saleswomen would pull out items they felt were to the customer’s taste. Ms. Steger goes on to say that after rejecting six or seven selections, the saleswoman presented the perfect dress – a teal strapless evening gown by Ceil Chapman, in a size 10. Suddenly she loved the saleswoman.

I found this quote in a most interesting book all about the history of I. Magnin – A Store to Remember by James Thomas Mullane (Falcon Books, 2007).

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I remember well this handbag my mother is carrying. Visit Mom’s Closet for the story.

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