Posts Tagged ‘J.C. Penney’


J.C. Penny, which has suffered more than most in the current bad retail climate is hooking up with Project Runway. Smart move! I wonder if their stock went up after the announcement.

Despite the unforgettably lousy Season 14 the Project Runway brand still holds some cachet, from which J.C. Penney hopes to benefit. The new season starts August 17th but looks from last season are available in Penney’s now.  The store will sponsor two challenges and make the winners’ designs available exclusively and immediately in select doors and online. Plus there will be a Project Runway clothing line available year round. The hope is that this will revamp the women’s contemporary clothing department and show that the retail store can handle Fast Fashion (like we need more of that).

As with other past collaborations, in the show there will be the J.C. Penney Accessories Wall used by the designers to style their models for the runway shows.

Just FYI – included in the designer lineup for Season 16 are two locals – from San Francisco and Oakland.

I actually prefer PR Junior (more talent, less attitude) but I’m giving the original another chance. Looking forward to it!

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