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Posts Tagged ‘Lewis Perkins’

bfda-awards-31Our glamorous business has an unglamorous secret. Fashion has become the second most polluting industry in the world, and it’s time we did something about it. But the solution is not what you may think. Our existing model is a one-way street where precious resources dwindle until they’re gone, generating waste as a byproduct. Current problems have less to do with production or consumption than with a fundamental flaw in how we design products.

– Lewis Perkins, president of the Cradle to Cradle Products Innovation Institute.

Cradle to Cradle works with companies to help improve their design process. With fashion, for example, Cradle to Cradle connects designers with sustainable manufactured dyes, fabrics, thread, yarn, etc.

Wow! This is really exciting – imagine guilt-free fashion. Click on the link above to learn more.

 

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