Posts Tagged ‘Livia Firth’

Liva Firth and Stella McCartney.

Livia Firth and Stella McCartney.

Livia Firth (yes, that would be actor Colin Firth’s wife) is the woman behind The Green Carpet Challenge, an initiative that encourages designers to produce eco-friendly looks for the red carpet. Among others, Stella McCartney has hopped onto this admirable bandwagon and recently designed 13 evening wear pieces all using recycled materials from previous collections.

She told WWD, “The problem with luxury fashion is that it’s so isolated. There’s hundreds of thousands of meters of fabric that’s left over from collections and it just gets destroyed and I cannot get my head around it.”

Such waste but I tip my hat to Ms. Firth and Ms. McCartney and all the other designers involved with The Green Carpet Challenge.

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