Posts Tagged ‘Madeleine Vionnet’

The dress must not hang on the body but follow its lines. When a woman smiles the dress must smile with her.

French designer Madeleine Vionnet (1876-1975).

Madame Vionnet opened her Paris fashion house in 1912. As a proponent of easier women’s clothing without the constraints of corsets, Vionnet introduced the bias cut in the 1920s. The bias cut, as we know, follows the natural form of the female shape. Vionnet was also the first to offer high fashion in ready-to-wear. She had the ability to apply couture design to mass production opening up true style to working-class women.

Vionnet was also revolutionary in her business practices offering to her employees paid holidays, maternity leave, and day-care.

The onset of WWII forced Vionnet to close her house in 1939 but she is still considered one of the preeminent designers of the 20th century.

Since the death of Madame Vionnet in 1975 her label has been bought and sold several times. The current owner is the Marzotto Group, an Italian textiles company.

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