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Posts Tagged ‘New York Fashion Week’

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Who are all of these people? I’m not against social media, but I don’t think the doors should be flung open wide so the whole world is at every presentation. It’s become a public convention. At times it feels like Comicon.

Ken Downing, fashion director and senior vice president, Neiman Marcus talking about fashion week.

Yeah, from what I hear New York Fashion Week has become an unpleasant madhouse.

Too many shows, too spread out (now that there’s no central location), and most of all – too many people, apparently, according to Mr. Downing, dressed like clowns. Also the shows never start on time. All this makes it very challenging for those who are  there just trying to do their job.

Oh, and did you know that some of the celebs sitting in the front row are paid to be there? Yep! According to the New York Times Beyonce gets $100,000. Julianne Moore only gets $60,000. (Don’t tell her … we don’t want any cat fights next to the catwalk.)

Meanwhile, the fashion powers that be are pondering the idea of opening up the shows even more and selling tickets to those willing to pay the big bucks. Traditionally one had to be invited and connected to the business – a fashion reporter, editor, buyer, retailer, etc. Or a friend or family member of the designer. Even today you must be invited. But, perhaps eventually the shows will become a real spectator sport and all you’ll need is a few hundred bucks to buy your way in.

 

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NY-BG337_SPEAKE_DV_20111017183610The messaging has changed and become all about the celebrities and not the clothes. What’s a shame is that a fashion show without celebrities is considered blah.

– Fern Mallis, former Executive Director of the Council of Fashion Designers of America.

Why and how did this happen? Well, it might be down to the big investment companies that started gobbling up fashion houses back in the 80s.

The reason for a fashion show today is to market a brand. The bigger the spectacle a show is, the better. Celebrities are a big part of that because their brand brings attention to the fashion brands, which become globally recognized and then the stuff starts to sell. Particularly high profit items like handbags and perfume.

So, let the fashion shows begin.

New York Fashion Week is coming up September 7th -14th.

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