Mum’s sewing shop – which also doubled as the back room of our flat where she and my dad slept – was where all the mothers and sisters would come. They’d bring a magazine image, and she’d work with them to cut something that actually suited them. I loved the way she could pick up a piece of fabric with confidence and cut without a pattern; to this day, I drape on friends. I then have to work backward to adapt to the standard sample-size measurements for production, but it allows me to see what it’s going to look like on the end customer.
Osman Yousefzada – British fashion designer. (This quote is from an interview with Elle magazine, June 2017.)
Osman Yousefzada Resort 2017. Lots of new things going on with sleeves this season and of course the bare shoulder is everywhere. I like the one sided approach,
After graduating with a fashion design degree from Central St Martins, Osman Yousefzada debuted his women’s line during London’s 2008 Fashion Week. He quickly became a favorite for his sculptural silhouettes and went on to win several prestigious fashion awards including the BFC Newgen sponsored by Topshop.
I love this story that Mr. Yousefzada shares. What a nice image and memory. Bringing magazine cuttings to local seamstresses was and perhaps still is a popular thing to do. I know my mother did it decades ago, I do it, and I have a friend who has clothing made that way as well.
OverDressed for Life 