So many times, though, when someone dresses up for an occasion, they step into a silhouette that’s a lot different from how they look the rest of the week. They don’t feel comfortable, and it shows. So with Fear of God, we’re trying to blend all these life moments together in one wardrobe that offers comfort and functionality at the same time as elegance and sophistication.
Jerry Lorenzo, head designer at Fear of God.
This quote is from an interview in Harper’s Bazaar, Dec. 2020/Jan.2021.
Mr. Lorenzo started his menswear label, Fear of God, in 2012. Based in LA, his athletic inspired street-style brand had a cult following at first but with his recent winter 2020 line, something shifted.
For one thing, women are paying attention and for another he’s now crossing tailoring with soft more athletic fabrics and in our new pandemic world, that has struck a cord. Not that the idea is new but the timing is spot on. One year into Covid Hell and people are craving an alternative to sweats and joggers but they’re too stressed for challenging structured clothing. Enter tailored duds in forgiving fabrics.
The new line looks to be comfortable but still presentable. A step in the right direction.
Because for me – always, but now more than ever – the human has to be at the center of the process. In these past decades, we’ve talked a lot about numbers – the first, the best. And in a way, this has created a kind of competition that I don’t think you really need. You can forget about creativity and the humanity because it’s all about money and marketing. And that’s not what fashion is for. Fashion is about dreaming, inspiring.
Since staying put at home, I started pulling out some of my vintage pieces that I would only wear to an event. Because they are delicate or not as easy to move around in on pubic transport or walking to and from destinations, much of my vintage wardrobe gets only the occasional outing. But earlier in the pandemic I was showing up once a week to my fashion history class in front of my laptop – no BART rides, no long walks – so why not sport some vintage?
