
More and more people are aware that what we see on the red carpet is paid for – a branding opportunity. So, when someone chooses to wear vintage, they’re kind of saying: ‘I’m an individual here. I really love how it looks on me. I don’t care that it’s not sponsored by some brand!’ That feels more authentic to a lot of people in a very branded world.
Cherie Balch – Canadian founder of the well-known online vintage store, Shrimpton Couture.
This quote is from an article in the Style Section of the New York Times, January 6th, 2022.
Demi Moore was the first to wear a vintage gown to the Oscars in 1992 (Versace) and since then there has been a parade of celebrities following suit – Julia Roberts, Margot Robbie, and Emma Watson to name a few.
The Academy Awards is coming up next Sunday. Who will wear what on the red carpet?