Many suffragists spend more money on clothes than they can afford, rather than run the risk of being considered outré, and doing harm to the cause.
Sylvia Pankhurst (1882-1960) – British suffragist.
In the early twentieth century, British suffragists chose to forgo pushing against contemporary fashion with practical masculine looks that were targeted in the press. Instead, they embraced the current trends and presented a fashionable feminine image. It made the movement less odd, more attractive and it soon became fashionable to identify with Votes for Women.
In 1908, Emily Pethick-Lawrence came up with a fashion branding idea – three colors for suffragists to wear to show their allegiance to the movement: purple for loyalty, white for purity, and green for hope. Tricolor ribbons were used on hats, belts, and badges.
American suffragists, following the lead of their British sisters, also branded the movement with three colors, but they switched out green for gold to honor the sunflower used in the 1867 Kansas referendum campaign. They wore white dresses to stand out in a crowd against men’s dark suits.
VOTE – VOTE – VOTE – VOTE – VOTE – VOTE – VOTE – VOTE – VOTE – VOTE