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Posts Tagged ‘Valentino’

Branding a name is good, but design has to be at the basis of branding.

Fashion designer, Valentino Garavani

The fashion house of Valentino is celebrating 50 this year. A favorite of Jackie Kennedy and many a Hollywood star, Valentino is known as the Chic Lady’s choice in fashion.

Valentino opened his house in 1960 and held his first show in Florence in 1962. With immediate success he soon opened boutiques across Europe, America, and Japan.

After years of accomplishments and honors including a documentary film, Valentino sold his business to an Italian holdings firm in 1998. He continued to design for the Valentino brand until his last show in 2008. The business has sold three more times since, the latest just this year to the Qatar Holdings LLC, who, by the way, is madly buying into luxury brands including LVMH Moet Hennessy Louis Vuitton and Tiffany & Co.

Somerset House in London is celebrating Valentino with a special exhibit including 130 of his best haute couture designs. Click here for an online peek.

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It’s a dream come true – a virtual showcase of hundreds of dresses by Valentino. Due to go live on December 5th, the Valentino Garavani Virtual Museum will give the world access to the designer’s archives covering his fifty years in the business.

The site will feature three-dimensional technology providing an up-close experience. Each piece revolves and many will include photos, video and audio commentary. Also included in the virtual museum will be sketches, illustrations, ad campaigns and more. Download the desktop application and then it’s all at our fingertips, available anytime, and we can linger as long as we like.

Valentino told Women’s Wear Daily that this was something he has wanted to do for years. “I am happy that thousands of students, young designers, and fashion people will be able to see and study my work in every aspect of it.”

Wow. What a gift!

Click here to see a video teaser and register for updates.

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