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Posts Tagged ‘Vera Naumann’

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Every  April, Clinique has a gift with purchase so I popped into the San Francisco Union Square Macy’s to pick up Clinique tinted moisturizer and my gift.

The samples came in the usual cotton pouch but there was an attached tag – Vera. I’m thinking, Vera as in Vera Bradley, that’s pretty cool. But the print wasn’t quite right. Well then, Vera who?

Vera Neumann the enclosed poop sheet said. So, I looked her up.

Turns out Vera Neumann is THE VERA, as in the artist and fabric designer from decades ago best known for her scarves. Apparently Clinique occasionally contracts the brand, now called The Vera Company, to use prints from their archives.

Vera Salaff was born in 1907 to parents who encouraged her and her siblings to follow their passion. Vera’s was drawing and painting and she became a fashion illustrator and later a textile designer in NYC. After marrying George Neumann, the two set up shop creating screen printed table linens. During WWII Vera discovered parachute silk material selling cheap at the Army/Navy surplus store. She began transferring her brightly colored, often floral patterns to the unconventional material and created her first scarves with the Vera signature. They were an instant success and the beginning of a long career and successful business in fashion. The Vera Scarf was a popular choice for many women including Marilyn Monroe and Grace Kelly. Later, the company started a line of clothing for women.

Vera died in 1993 and the business was bought and sold a number of times thereafter. Vintage Vera scarves can be found in thrift stores and vintage shows and are very collectable. So too are these pouches; I found a few selling for $10 on EBay.

Tempting but I’ll keep mine.

 

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